Pogo

Banner ads for Electronic Art's Pogo - play on!

Working with EA Games to ensure their subscription-based gaming site continues to be the world’s most popular. Our co-founder and Director of Gaming Services explains its significance...

With over 10 million members and 1.5 million paying subscribers, Pogo.com is one of America's biggest online gaming portals.

Unlike most gaming markets; the portal has a mature audience with middle-aged women as their key demographic. We've worked with EA closely for over the past

few years producing over 200 different pieces of creative work designed to build their user base.

During that time our banners and widgets have received millions of click-throughs across major internet destinations such as Hotmail and Yahoo; directing traffic back to Pogo.com where our custom designed landing pages ensure they are able to maximise the response rate from their visitors.


//Insights