Stop the Rot
Smile like a crocodile
OralB’s nationwide "stop the rot" campaign is making young kids smile.
Oral-B.com is a consumer site to promote the dental care brand of Procter & Gamble.
The “smile like a crocodile” campaign is currently being rolled out on Oral-B kids products UK-wide in partnership with the National Dentists Association. Their new product packaging directs consumers to a fun and educational area within oral-B.com.
The online campaign was conceived by P&G’s PR firm as part of a broader comms strategy and then brought to life online by our graphic designers, animators and programmers.
The site includes free-downloads, a
music video featuring smiley the
crocodile and a plaque busting game! 
