Lufthansa Viral Game
Advergame:
viral brand exposure for Lufthansa
Red Magma loves games. Partnering with our sister Agency Mediatonic - a critically claimed social media agency in London, we developed an advergame to promote the Lufthansa brand and encourage visitors to enter their competition.
Aiming to attract a large amount of traffic for the brand and a competition, we developed an office-based paper-plane game which went viral within minutes and attracted 7000 visitors on day one.
Encouraging the user to pilot their way across an office, dodging obstacles and collecting points, users quickly became addicated and 'paper plane' crazy, and with their customiseable and printable Lufthansa paper planes - they could take the game into the real world.
On average each user returned to luftansa.com to play the game at least once, and with a conversion rate of 40% for the competition, Lufthansa were really pleased with the success of the campaign. 
