Grow How
Taking a Pfizer brand online
Genotropin is a Growth Hormone treatment which can help children who are not growing fast enough to catch up with their classmates.
We designed the website to provide information for teachers and school nurses who may have noticed the signs of abnormally slow growth in the children they teach - and how to sensitively approach the subject with parents.
The website has a number of informative videos and downloadable materials, as well as a form to request a 'grow how pack' containing more in-depth information as well as wall charts for measuring growth and posters to increase awareness about the issue.
Planning the content and designing with Search Engine Optimisation in mind - the website provides the information required to support people when slow childhood growth is looking like a problem for a child in their care. 
