Fujitsu Email Marketing
Developing Fujitsu’s B2B email marketing suite
Development of email marketing templates for Fujitsu’s B2B communication
Having enjoyed a long running relationship with Fujitsu, developing their flash banner advertisements for several years - we were recently asked to design and build a suite of email marketing templates which could be customised and sent from their new email broadcast system.
The timing couldn't have been better. Having recently brought in an experienced email marketing manager, we were ready to advise on email design, build and send processes and quickly able to deliver the sophisticated and appropriate designs which could be customised and used at a moment's notice.
To the outsider, email marketing looks like it should be simple. However designing an email which catches the eye and encourages engagement, and at the same time is formatted correctly within twenty different email browsers - all of which conform to a different set of standards - is harder than it looks.
The team put together an attractive look and feel which met with Fujitsu's tone of voice for their b2b comms, and put them in good stead for future communications with customers and future customers. 
