Beat Athero
How do you solve a problem like Atherosclerosis
How do you explain to the public that this word represents the single biggest health concern of modern times? An engaging website proved a good way to start...
Cardiovascular disease accounts for 17 million deaths worldwide every year making it the greatest risk to life for most adults.
Atherosclerosis is the medical term used to describe the build up of fatty plaques in your arteries and despite being a little known word; it is linked with the vast majority of cardiovascular related deaths.
We implemented a global awareness
campaign to help consumers
understand more about the disease
– what causes it, the health risks it
brings, and importantly how you can
avoid it impacting you. 
