Astrazeneca
Bringing digital brands to life
Over the years AstraZeneca have commissioned our team to work on a rich variety of projects from creative support for emerging markets to online strategy for their portfolio of global mega-brands.
We’ve helped them deliver innovations such as desktop widgets for patients, tablet PC applications for presentations and educational content for Healthcare professionals. We have even been asked to support them with their internal comms; reaching every major division of their business including Corporate, IS, Finance, HR and R&D.
All of AstraZeneca's product communications are underpinned by scientific research. Inevitably, new data can cause dramatic shifts in academic understanding and public feeling so the company must be ready to respond to changing events at every stage in a product’s lifecycle.
At RedMagma we believe in values of long term client
relationships and providing a service tailored to the
needs of our customer’s business. AZ is just one
example of how we have gone about this. 
